The simple set-up won’t require a marketing team. Once eligible, sellers of every size can benefit from promoted listings. Otherwise, you can check out your seller standards dashboard to see what needs improvement. This eligibility criteria may seem vague, but if you have great customer service metrics and maintain a good eBay feedback score, you should be fine. Promoted listings on eBay are available to all sellers with ‘good standing’ and recent sales. You don’t need to worry about writing new copy or running photo shoots – and if you update your listings, your ads change automatically too. In that sense, it’s actually a very simple process, provided all of the correct pieces are in place to begin with. The price, image and product description for your advert are pulled from your original eBay listing. Watching these trends will help you set competitive rates to ensure your ads are displayed.Īnd example of eBay promoted listings costs divided into categories. You can also see some trending ad rate data for specific items too. You can find those rates in the Seller Hub or within your eBay promoted listings campaign manager. If the item doesn’t sell, you don’t pay.ĮBay constantly updates its average fees, with a clear breakdown by category. If the item is returned or the buyer doesn’t pay, you’re eligible for free ad credits. You’re only charged when a customer clicks on your promoted ad and goes on to purchase the item within 30 days. The amount you pay is based on the rate you’d set at the time the buyer first clicked your ad. The specified percentage of the final sale price, plus selling and listing fees goes to eBay. You specify a rate for each promoted item, ranging from 1% to 20% of final sale price. It’s less effective for unique items like antiques and collectibles, where best match search terms are very specific, and there’s far less competition.Īt present, the only types of items excluded are those with “Auction” or “Auction Buy It Now” listings. Sales made with promoted listings should also favorably impact your ‘best match’ listings by driving more traffic to them. Higher demand items with better selling prospects can be promoted to more potential buyers. But according to eBay’s data, less than 2% of visitors have these listings blocked. Questions have been raised about how this impacts visibility among buyers using ad blockers. It’s also worth noting that the 2019 update means that if you run an eBay sponsored listing, your organic listing won’t appear in the same results. So it’s likely that promoted listings on eBay will grow in importance. Now, it isn’t unusual for promoted listings on eBay to take up all top five positions.Īs sponsored listings gain visibility, organic ones are losing it. Previously, they could only take up position four and five. Since Autumn 2019, an eBay sponsored listing can appear at the top of search results. That number is huge, but that’s based on stats from 2018 – since then, eBay has taken significant steps to make sponsored listings even more visible. Promoted listings are a great way to boost a product’s visibility to more buyers and increase eBay sales.Īccording to eBay, in the US, promoted listings receive 36% more views than organic listings. Read the five key advantages of eBay Promoted Listings for sellers below. Read the five key advantages of eBay Promoted Listings for sellers below. So if you want more sales, this is definitely a proactive approach. But it includes the word ‘SPONSORED’ and appears at the top of search results. Here’s what they were paying for.Īn eBay sponsored listing looks just like a regular listing. More than 1.2 million sellers promoted over 310 million listings. In Q1 of 2020, eBay promoted listings generating $137 million in revenue – up 109% on the same period in 2019. ![]() More recently, its 2019 updates have helped drive new momentum. Since eBay sponsored listings were first introduced in 2015, they have grown hugely popular. Judging by the success of Amazon Sponsored Products which half of all sellers are estimated to use, eBay’s paid service could certainly help sellers make a big splash. If used effectively it could give your sales figures a great boost.ĮBay Promoted Listings are eligible to appear more often in prominent locations – similar to paid search engine ads. ![]() As a paid advertising service, eBay Promoted Listings is an opportunity to get your inventory in front of more potential customers.
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